About

Founded in 2024, Athru is dedicated to producing high-quality sustainable luxury products. Athru is not just a clothing brand but a concept inspirited by deep-rooted philosophy. The name originates from the Irish word for transformation and change athrú /ˈahɾˠuː /.  

Athru embodies a vision of reconciliation between elegance and extravagance, strength and tenderness, continuity and uniformity through an uncompromising sense of identity. The harmonious synergy between quality, opulence and sustainability is the soul of our brand. We manufacture sustainable garments in which the present and future tunefully interweave in a timeless symphony. Each piece reimagines the ethereal essence of beauty, all the while flirting with your individuality and moulding to your unique aesthetic.

We recognize the inherent market gap for sustainable luxury garments and we aspire to alter the status quo. Our commitment to sustainability begins with the conscientious selection of fabrics, ensuring that each material is ethically sourced and produced. Every garment is meticulously handcrafted in Bulgaria, exclusively using sustainable materials  and eschewing any form of polyester. This dedication to ethical practices propagates from fabric to thread, guaranteeing that quality remains paramount in each of our pieces.