Sustainability

At Athru, sustainability is intricately woven into the very essence of our brand. We hold a steadfast belief that the creation of timeless, stylish apparel should coexist harmoniously with the preservation of our planet. Our unwavering commitment to environmental stewardship is embodied in every garment we produce, ensuring that our designs are not only aesthetically exquisite but also ecologically sound.

Made-to-Order Production

We adhere to a made-to-order production model, meticulously crafting each piece specifically for you to significantly minimize waste and circumvent overproduction. This bespoke approach ensures that resources are judiciously utilized, with no excess inventory left unsold. By reducing our environmental footprint, we deliver garments that are both personalized and unique.

Natural Materials

We are devoted to using natural, sustainable materials such as mulesing free merino - wool, cupro and organic cotton. Our dedication to sustainability permeates every detail, extending to our use of buttons crafted from natural horn. By choosing these eco-friendly materials, we  avoid synthetic fibers and harmful chemicals, thereby reducing our environmental impact. This careful selection underscores our commitment to promoting ecological balance and responsible fashion.

Organic cotton is grown without synthetic pesticides or fertilizers, promoting healthier soil and reducing water usage. It supports biodiversity and fair labor practices, making it a more sustainable and ethical choice.

Cupro is a sustainable fabric made from cotton linter, a byproduct of cotton production. It is biodegradable and produced in a closed-loop process, which recycles chemicals and minimizes environmental impact.

Mulesing-free merino wool comes from ethically treated sheep, avoiding painful mulesing. It is soft, breathable, and naturally regulates temperature. Choosing this wool supports animal welfare and sustainable farming practices. Merino wool fibers create a temperature-regulating microclimate around the body, adapting to both hot and cold environments, making it ideal for all seasons. This breathable material absorbs and releases perspiration, reducing humidity and preventing clamminess.

Sustainable Practices

Beyond materials and production, we incorporate sustainable practices in every aspect of our business. This includes reducing our carbon footprint through eco-friendly packaging and using only European suppliers to cut down on transportation emissions. Our dust bags are created from 100% organic cotton with water based coating certified by GOTS. From hangtags to boxes and stickers all the packaging is created from sustainable recyclable  materials.

Continuous Improvement

As Athru's name suggests, our dedication to continuous improvement is at the core of our philosophy. Sustainability is a journey, not a destination. Just as our name embodies a commitment to evolution and refinement, we strive to enhance our practices and products continually. We are promising to stay abreast of the latest advancements in sustainable fashion and to regularly update our practices to meet and exceed industry standards. This relentless pursuit of innovation ensures that our garments not only embody timeless elegance but also reflect our ongoing commitment to a more sustainable and responsible future.